For Every Season

As agency-of-record, Farmers Bank & Trust tasked us with guiding them
through a rebranding journey as the bank expanded into new markets.

The tone of all Farmers Bank & Trust pieces - whether online or offline - conveys the sense that customers are family. They know that every person is in a different season of life with various financial needs. Each piece communicates the products and services the bank offers "For Every Season."


Delivered by a friendly, soothing voice, the Farmers Bank & Trust radio spot complements all other marketing components to instill that they are experienced, trusted professionals who are helping friends and neighbors find financial solutions for a lifetime.